This is a stylized representation while I’m between shoots. Image from Pexels.com

Hey there!

I’m Shannon

Helping you turn ideas into intentional content.

Before I was helping businesses find the right words, I was just a lovingly quirky child with a notebook, a typewriter, and a vivid imagination- pulling inspiration from pop culture to my favorite books and movies. Writing has always been how I made sense of the world—and now, it’s how I help other entrepreneurs make sense of their message.

I started this studio to blend creativity with structure, giving clients content that not only sounds good but works. I believe great messaging should feel effortless, flow naturally, and give you back the freedom to focus on what matters.
If you’re building something meaningful, I’d love to help it sound like everything you imagined—and more.

SPECIALIZING IN:

COPYWRITING - EMAIL MARKETING - SOCIAL MEDIA MANAGEMENT

you might be thinking…

“Do I really need support with my content?”

Maybe you've tried to do it all yourself—and maybe you could. But should you?

If you're tired of late nights trying to write blog posts, piece together social captions, or figure out what to say in your next email campaign… you're not alone. Most of our clients come to us overwhelmed, overbooked, and just ready to breathe.

My goal is to take content creation off your shoulders and turn it into something clear, strategic, and completely doable—without draining your time, energy, or sanity. Because when your content flows, so does your business. And when your message is organized and working in the background? You finally get your time back to run your business—or just enjoy your life!

What they’re saying…

Testimonials
“A joy to work with!”

"Shannon displays the attitude of a true go-getter. She provides what we need at the appropriate time and is such an asset to our magazine. Regardless of the assignment, Shannon takes full responsibility to assure that the job is well done from start to finish."

— Melissa Russell (Social Diary Daily Magazine)

“She goes the extra mile.”

“Shannon has been writing for Urban Centric magazine for about a year now. She has extensive knowledge of Health & Fitness topics as well as Community-related topics. Shannon is a dedicated and hard worker and always completes her assignments ahead of time. She goes the extra mile."

— Naomi Bonman

Mission + Values

At In Your Laine, our mission is to make your message clear, compelling, and completely aligned with who you are and what you do.
We blend creative thinking with practical strategy—delivering copy and content systems that feel good, flow with ease, and give your brand the presence it deserves.

  • Clarity and ease create better experiences for both your brand and clients.

  • Standing out requires imagination and innovative thinking.

  • Efficient systems allow solopreneurs to focus on their passion without wasting time.

  • Equipping clients with user-friendly solutions, educational resources, and actionable insights that help them take ownership of their business.

  • People resonate with brands that feel genuine, human, and aligned with their values. Embrace what makes you unique to attract the right audience, effortlessly.

  • The best ideas and solutions come from working together. A brand that values collaboration fosters creativity, efficiency, and a sense of shared purpose.

My goal is to help you save time + gain clarity in your content strategy!

If you’re ready to stop second-guessing your content and finally feel confident in how your brand shows up, you’re in the right place.
We turn scattered ideas into a clear strategy, freeing up your time and giving your message the polish it deserves.
Explore our services, check out the blog, or reach out —your next smart move might just be one click away.

GETTING STARTED IS EASY. MAKE YOUR MOVE TODAY